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04 / Launch
Club Launch & Growth Advisory
The operating model, programming, and go-to-market plan that turn opening day into a real business.
What's included
The scope of work, in plain language.
- Membership model thinkingTiers, pricing, and access rules built for your market and court capacity.
- Coaching program setupHead pro hiring criteria, curriculum, and clinic structure ready before opening.
- Beginner acquisitionOn-ramps, intro clinics, and social play formats that convert first-timers into regulars.
- Event strategyLeagues, tournaments, and social events that fill courts and build community.
- Market entry plansPositioning, pricing, and launch communications tuned to your city or region.
- Local partnership strategyHotels, resorts, corporate, and community relationships that drive weekday utilization.
Deliverables you receive
- Membership and pricing model
- Programming calendar for the first twelve months
- Coaching and staffing plan
- Launch marketing plan and partner target list
When to bring us in
- 01You are six to nine months from opening and need a real operating plan.
- 02Your facility is open but under-utilized and needs a repositioning.
- 03You are entering a new market and want a play-by-play, not a template.
Opening day is the start
Facilities that thrive treat month twelve as the real launch. Programming, coaching, and partnerships are what turn a great court into a place people return to three times a week.
Bring us in at any stage.
Concept, design, build, or launch. The earlier we're involved, the more we can de-risk.